Category: SME

Insight beyond the contact centre: what role does business-wide analytics play in enhancing customer experience?

  Customer experience and digital transformation  Ultimately, customer experience is all about accessibility and insight.  It is important to make it easy for customers to engage, in the way they prefer, whilst also understanding and reviewing this engagement to ensure it is effective.  For many organisations, this translates to funnelling every customer interaction via a…

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Unified Communications for SMEs

SMEs face many challenges including maintaining competitive advantage. Finding and retaining customers is a challenge, as well as staying ahead of the competition. Differentiation is and will always remain a key driver for SMEs. To survive one must stand out from the crowd and demonstrate capabilities that their peers may not have, however managing the…

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