Category: SME

Tollring’s new iCall Suite release makes KPI-driven insight accessible for SMEs and the mid-market

International software developer Tollring today announces a new version 3.7 of iCall Suite expanding the delivery of relevant, actionable customer data into the hands of SME and mid-market enterprises, to maximise SLA-driven productivity. The enhanced set of modular customer interaction analytics and call recording tools enables all size of organisations to use analytics to make…

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Customer experience

Customer Experience as a Key Driver for Growth

By 2020, customer experience (CX) will overtake price and product as the key differentiator as more businesses plan to distinguish themselves based on CX (source: Walker Information Inc.). How employees deal with end customers is an important focus area. To maintain or improve customer experience, businesses must understand that every employee can influence CX, whether…

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Unified communications for the SME

Unified Communications for the SME: How Analytics Can Level the Playing Field

  The big opportunity for SMEs is the ‘democratisation’ of their customer data; making it available to all in their organisation and understandable by everyone.  Analytics is the key – it can truly help SMEs ‘level the playing field’ and help convert customer interaction data quickly and easily into knowledge and actionable intelligence. Early feedback…

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Call Recording Trends in 2019

After GDPR: how have call recording solutions evolved? Although rules around call recording have tightened and businesses recording calls for general purposes need to actively justify legality, the need for consent to record a call in line with the six GDPR conditions has had a positive effect on call recording applications, both in terms of…

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Insight beyond the contact centre: what role does business-wide analytics play in enhancing customer experience?

  Customer experience and digital transformation  Ultimately, customer experience is all about accessibility and insight.  It is important to make it easy for customers to engage, in the way they prefer, whilst also understanding and reviewing this engagement to ensure it is effective.  For many organisations, this translates to funnelling every customer interaction via a…

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Unified Communications for SMEs

SMEs face many challenges including maintaining competitive advantage. Finding and retaining customers is a challenge, as well as staying ahead of the competition. Differentiation is and will always remain a key driver for SMEs. To survive one must stand out from the crowd and demonstrate capabilities that their peers may not have, however managing the…

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